What share of U.S. adults say they use Netflix (2025)?
Answer72%
Amazon Prime Video was close behind at 67%.
Source: Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (2025) pewresearch.org
Film & TV · Facts & sources
4 sourced facts about streaming TV, video and music, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answer72%
Amazon Prime Video was close behind at 67%.
Source: Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (2025) pewresearch.org
Answer48.6%
Broadcast finished at 19.2% and cable at 20.4%.
Source: Nielsen, Streaming embarks on annual summer ascent in Nielsen's May 2026 Gauge reports nielsen.com
Answer13.8%
Netflix represented 8.0% of TV usage.
Source: Nielsen, Streaming embarks on annual summer ascent in Nielsen's May 2026 Gauge reports nielsen.com
Answer106.5 million
They generated $6.4 billion, or 55.3% of total U.S. revenue.
Source: RIAA, Paid Subscriptions Reach $6.4 Billion, 55.3% of Total US Revenue (2025) riaa.com