72%
What share of U.S. adults say they use Netflix (2025)?
Amazon Prime Video was close behind at 67%.
Source: Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (2025) pewresearch.org
Film & TV · Guess the stat
Guess the real numbers behind streaming TV, video and music, see how everyone else guessed, and get the source.
What share of total U.S. TV usage did streaming reach in May 2026?

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72%
Amazon Prime Video was close behind at 67%.
Source: Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (2025) pewresearch.org
13.8%
Netflix represented 8.0% of TV usage.
Source: Nielsen, Streaming embarks on annual summer ascent in Nielsen's May 2026 Gauge reports nielsen.com
106.5 million
They generated $6.4 billion, or 55.3% of total U.S. revenue.
Source: RIAA, Paid Subscriptions Reach $6.4 Billion, 55.3% of Total US Revenue (2025) riaa.com
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